Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.
Who's Going to Check? What 19,555 portal claims say about the perception lever
Real estate portals have lost around USD 66 billion of market value from their 12-month highs,they're looking for levers to pull to reverse the trend. Edmund Keith has spent the year building a ledger of every public claim a portal has made and whether each claim turned out to be true.
He thinks claims can be a lever portal bosses can pull to change their fortunes. So what do portals talk about when they pick the subject? What happened to the one company that said something bold and measurable, and why does staying quiet cost more now than it did two years ago? Bring your own claims. Nobody is going to check them either.
