Small is a superpower: how a global luxury portal runs on AI

JamesEdition is a luxury-only marketplace with supply in 140 countries, up against local portals many times its size. Eric explains why being small has become an advantage in the age of AI. He covers:

• Small as a superpower: embedding AI across sales, support, engineering and product faster than large organisations can.
• Niche against the giants: why international reach is the specialist’s edge over the local portal.
• Will buyers hand search to an AI agent? Even the wealthiest buyers run their own property search, and Eric doubts AI will change that.
• One platform, 140 markets: building for the common denominator while solving local problems