Federico Leis is Co-Founder and CRO of Backbone, driving commercial strategy and strategic partnerships behind the platform’s large-scale marketing asset creation engine. Since 2018, he has focused on scaling revenue through marketplace expansion, API integrations, and AI innovation to transform how real estate businesses handle their listing publications.Passionate about navigating the digital shifts in real estate, Federico works closely with leading brokerages, CRMs, and portals to unlock new commercial efficiencies and accelerate time-to-market.
LinkedIn - https://www.linkedin.com/in/federico-leis-82aa8263/
WORKSHOP
Rethinking Media Upload: From operational step to strategic lever
Wednesday, 28 October – 10:50 am to 11:30 am
In today’s buyer’s market, listing quality is no longer optional, it directly dictates buyer conversion and platform liquidity. Yet, the media upload flow remains an underutilized touchpoint. Handled right, optimizing visuals at submission improves the buyer experience, drives incremental ARPL, elevates overall brand equity, and boosts broker satisfaction to safeguard core ARR. Join us for a collaborative session as we map the practical opportunities hidden within the upload flow.
Registration link - COMING SOON!
