Fouad Bekkar is a repeat real estate technology founder with a successful exit and more than 17 years of experience building data and AI products. He is the Founder and CEO of Coraly, the company behind the Global Property Portal Index (GPPI). Previously, he founded HomeValue.ai, which was acquired by Property Finder, where he went on to serve as Vice President of Data and AI. Today, he works with property portals to turn listing quality, data structure and trust into measurable competitive advantage.
LinkedIn - https://www.linkedin.com/in/fouadbekkar/
What Half a Million Listing Images Reveal About Portal Trust
The photograph wins the click. What happens when the property doesn’t match?
Drawing on a separate analysis of more than 500,000 listing images and the Global Property Portal Index (GPPI), Fouad Bekkar examines the gap between what portals show and what consumers and agents experience.
The broader GPPI programme spans more than 200 portals, with an audit of 1.2 million listings across 120 portals. This session brings that research into a conversation about AI alteration, disclosure and the responsibility of the platforms publishing the listings.
The session will also preview GPPI’s category and overall rankings, giving portal leaders a new perspective on how they compare.
When consumers question the image, what happens to their trust in the portal?
