Francesca is a product leader who has made impact, innovation, and sustainable growth the cornerstones of her career. With nearly two decades scaling technology-driven companies across the Nordics, she has led major marketplaces, online communities, and e-commerce businesses from early potential to scale.
Currently Chief Product Officer for Real Estate at Vend, she oversees product innovation for Nordic property portals Finn, Oikotie, Qasa, and HomeQ—focused on creating the best marketplaces in the Nordics.
LinkedIn - https://www.linkedin.com/in/francesca-cortesi/
Finding the way home: lessons from the other side of disruption
A year ago, the story was simple: AI would kill property portals. Discovery would move elsewhere, and classifieds would be left behind. The disruption narrative wasn't wrong, property journeys are changing.At Vend, to understand the future, we stopped guessing and started building.In this talk Francesca Cortesi, Chief Product Officer for real estate, walks through experiments and learnings around new habits and old behaviors. Touching on why property discovery is not so easy to disrupt, where AI really drives engagement, and why trust and intent will determine who wins the next era of property search.
