Hannah Parker is the founder of Inoki, a specialist product consulting agency providing fractional CPO/CPTO services to PropTech and property platforms across Europe and internationally. With over 15 years of portal experience, Hannah has led cross-functional teams and delivered loved products at brands including Zoopla, Hometrack, and Propertyfinder.
Currently, Inoki is working with early-stage next-gen platforms, B2B SaaS and deep property data solutions, helping teams unlock greater commercial momentum and sustainable innovation.
The New Front Door: Why Kind Data Wins in the Age of AI Discovery
Discovery is quietly changing hands. AI agents are now undertaking the research, comparison and shortlisting that used to happen by human users, and most products are still designed for great UX while forgetting AIx. This talk looks at how to close that gap, exploring the difference between "kind" data environments, which are easy for AI to reason about, and "wicked" ones, which are messy, inconsistent and context-heavy, and showing why so many AI features across property, travel and retail underdeliver as a result. What does it take to be AI-ready at the front door?
