Lukas is the co-founder of ProperBird, which brings real-time market information to real estate portals around the world. The company collects and deduplicates all listings and agents from the leading real estate platforms. With this, companies can get into bird's eye view to forge & execute the right strategies to drive growth.
How Brokers Evade the Portals
Every portal thinks it knows its customers. But agents rarely put all their eggs in one basket. They spread listings across rival portals, hold back stock, share accounts, and quietly move their budget wherever the leads are cheapest. Most of this is invisible from inside a single portal. ProperBird can see it. The Munich-based company tracks more than 700,000 agent profiles and over 18 million active listings every day, across 90 portals in 20 countries, so it has an unusually complete view of how brokers actually behave.
In this session, ProperBird will share the most common ways agents work around portals, what that does to your market share and ARPA, and how leading portals use cross-market data to find the agents they're missing, win back the stock they're not seeing, and price with confidence. If you run sales, pricing or strategy at a portal, this is a data-led look at the parts of your market you can't see.
