Marc Durhoff is CCO at Besedo. With a background in B2B SaaS and enterprise commercial strategy, Marc works with leading marketplaces and digital platforms on combining AI and human expertise to build the trust that keeps users coming back. At PPW Europe, he hosts a fireside chat with AVIV Group on what makes a portal worth coming back to.
What Makes a Portal Worth Coming Back To?
Seekers return, agents renew, and trust is the infrastructure behind both. Seekers want to know the listing is real and the advertiser is genuine. Agents want enquiries worth the call. Both keep coming back to the portals they trust. In this 15-minute fireside chat, Marc (Besedo), Inessa (AVIV Group) and Edouard (Besedo) look at what that takes, and how to stop bad content before users see it, without adding friction for good ones. Expect practical takeaways for C-level leaders on protecting growth.
