Mike van der Heijden is a 17 year veteran of digital marketing (specifically search engine optimization) and is the founder of Portal Ventures, a Melbourne consultancy specializing in helping online marketplaces generate more revenue through effective and scalable search engine optimization strategies.
Portal Ventures also invests in early stage classifieds, service & e-commerce marketplaces globally and has invested in marketplaces such as LatAm Autos, Fresha, Programa, CarsFast, PriceMyCar, SideSpace & Omnyfy.
Workshop: Marketplace SEO & the AI Hype: What's Actually Working
Wednesday, 28 October – 10:00 am to 10:40 am
AI search has been around long enough to learn from. Join Mike van der Heijden, Managing Director of Portal Ventures, for a look at what's driving marketplace SEO results today and which AI-era tactics have fallen short. Learn how search behaviour and visibility are shifting, and how to focus your SEO playbook on what delivers.
REGISTRATION LINK - https://docs.google.com/forms/d/e/1FAIpQLScvnG30up9Ndpc6oVfXGNQzPuduTc6DEIIfx1S_pzMheIqTLA/viewform
Presentation (Friday)
The Rise of AI-Driven Search - What's Changed in 12 Months
A year ago, AI search was an emerging threat to portals. Today it is shaping how buyers and renters discover properties. This session looks at what has changed for portals and PropTech companies over the past 12 months, and what they should prioritise now to stay visible, relevant and competitive.
