Peter Gerber is Director of Product at Swiss Marketplace Group (SMG) Real Estate, where he leads product strategy and development across the group’s real estate marketplaces. Previously Chief Product Officer at AVIV Group and funda, the Netherlands’ leading property platform, he brings extensive experience in building and scaling digital marketplaces and product organizations. His focus is driving innovation, creating value for consumers and real estate professionals alike, and shaping the future of real estate marketplaces. He believes the best products emerge from challenging assumptions, asking better questions, and occasionally having the courage to make things a little less complicated.
Delivering Value and Diversifying Revenue on the Seeker Side of the Marketplace.
Most portals have spent years perfecting how they make money from advertisers. The next chapter may be written on the other side of the marketplace, with the people actually searching for a home, a car or a bargain. In this session, Peter Gerber of Swiss Marketplace Group shares how one of Europe’s most closely watched marketplace groups is building more value for seekers, and what it takes to turn that value into new, sustainable revenue. Expect a practical look at which seeker-facing products and services earn their place, how to add them without eroding the trust and simplicity that bring audiences back, and what the group has learned about balancing the interests of both sides of the marketplace. If you are weighing where your next revenue line should come from, this is one to hear.
