Sarah has a wealth of experience in focused marketing, business strategy, product development, and platform management across New Zealand and the USA. She also has significant leadership experience in digital technology transformation, having previously worked in developing and growing digital platforms.
Trying Harder: The Art of Winning as the Number Two Portal
Being the number two portal isn't a consolation prize. It's a strategy. In this session we'll share how a challenger can close the gap over time without trying to out-spend the leader. Instead it means out-thinking them. We'll cover how to stand out by getting there first, from launching AI-powered search ahead of the market to making innovation part of the culture. We'll look at why sticking with a distinctive marketing position beats copying the category leader, and how real agency relationships and a loyalty programme turn customers into advocates. We'll also show why being nimble is the challenger's biggest advantage. Expect honest lessons, a few war stories and some fun along the way.
