Taoufik Zagdoud is CEO and co-founder of CALLR, a European telecom operator and CPaaS that has been delivering voice and SMS at scale for more than 15 years. CALLR owns and operates its carrier infrastructure and provides call tracking, AI call intelligence and AI voice agents to marketplaces across real estate and automotive. Based in Paris, Taoufik has spent nearly 30 years in telecom and communications technology.
1 in 3 Calls Never Reaches a Human
How AI can measure the leads marketplaces lose — and help recover them
CALLR analysed 407,573 inbound calls across four marketplace platforms in March and April 2026. Using a 15-second voicemail threshold, we found that 31.5% never became a real conversation—rising to 34% in real estate. Even more striking, nearly one in five calls recorded as “answered” was actually handled by a machine.
Taoufik Zagdoud shares the findings from the CALLR Marketplace Call Intelligence Benchmark 2026 and shows how AI is changing the picture: measuring every call, linking it back to the listing and agent, and identifying what actually happened. He also explores the next step—using AI voice agents to answer, qualify and follow up when humans can’t.
