Tony Blamey has a 20-year career shaping the proptech industry. He left an indelible mark on real estate, leading to record revenues as the Chief Commercial Officer and Chief Product & Customer Experience Officer at Domain Group and introducing new products and services to help Australians find the right buyers and the perfect home. His contribution toDomain Group is a consolidation of Australia’s most recognisable property brands including Domain, Commercial Real Estate, Real-Time-Agent, MyDesktop, Homepass and Price Finder. In 2017, Tony was part of the Executive Team that successfully listed Domain Group on the ASX.
In 2021, Tony joined :Different as the Chief Revenue Officer, after 17 years at Fairfax Media and Domain Group, introducing new techto the industry, seamlessly blending property experts with an innovative service delivery model for property management. Today, he’s a consultant to proptech businesses around the globe and a lead influencer on the future of technology in the property market.
The Challenger's Playbook: Reinventing Fotocasa Through Three Owners and an AI Revolution
Few portal leaders have had a ride like Tony Blamey's. Since taking the helm at Fotocasa, he has led one of Spain's best-known property brands through three kinds of ownership: public markets under Adevinta, private equity after the Permira and Blackstone take-private, and now a strategic owner in Scout24. All the while, he has been competing as the challenger in a market led by Idealista. In this session, Tony shares how you set strategy and keep a team focused when the owner changes and the investment horizon changes with it. He'll explain what it takes to win as a challenger brand and where AI is already changing the product and the business. He'll also give his view on how portals have to evolve to stay relevant. It's a candid look at transformation from someone who has had to rebuild a portal while it kept running. Sign up below, and we'll see you in Madrid!
